Neighbourhood-scale market intelligence
Wardwise Prosperity Index
See intra-city affluence, 2025 population and per-capita-income variation at ward level.
Move beyond city averages to identify premium neighbourhoods, dense middle markets and emerging urban growth zones using a common ward geography.
City → ward → market size → estimated income → structural affluence
How are the 2025 population and per-capita-income estimates calculated and checked?
Methodology & Validation
See inside the city
Replace the city average with neighbourhood detail.
Ward-level views reveal premium pockets, dense middle-income areas and weaker local markets hidden inside a single city-wide number.
2025 economic context
Population + per-capita-income estimates.
Use annual ward estimates to work with current market size and current local affluence instead of relying only on 2011 Census conditions.
Sharper urban targeting
Prioritise where demand is concentrated.
Overlay outlets, customers or sales against ward prosperity and income to identify underpenetrated high-potential neighbourhoods.
See the shift
Mumbai and Bengaluru show how ward-level affluence moves over time
The same ward geography can be compared across 2012, 2021, 2025 and a 2030 projection. The full visuals retain both the map progression and the income-band statistics underneath.
2012 → 2021 → 2025 → 2030
Bengaluru wardwise affluence
By 2025, 192 Bengaluru wards are in the ₹5 lakh+ income band, compared with 127 in 2021 and none in 2012. The 2030 projection rises further to 209 wards.
The progression makes premiumisation visible at neighbourhood level rather than only at the city average.
Open Bengaluru Page
2012 → 2021 → 2025 → 2030
Mumbai wardwise affluence
Mumbai has 74 wards in the ₹5 lakh+ band by 2025, up from 29 in 2021 and none in 2012. The 2030 projection increases this to 87 wards.
This gives a compact picture of how high-value neighbourhoods broaden across the city over time.
Open Mumbai Page
Ward-level data is often the most practical geography for intra-city commercial analysis.
Which are the richest areas of the city? How fast they are growing? Who are the prospective customers? These are the basic questions that every marketer wants to answer. Until now, most of the analyses used to be limited to state, district or town levels. Strategist is now providing a platform to answer these questions at the next level of granularity i.e. ward, tehsil and village. Ward maps with attributes as listed below are available in most of the industry standard formats.
Strategist has created a Prosperity Index for each geography down to ward level. This makes intra-city variation in prosperity directly visible. Strategist’s Prosperity Index is derived from household ownership of assets and average penetration level of these assets.
The Ward Maps are geo-referenced using high resolution satellite imagery. Every attempt is made for high positional accuracy of map.
India missed its regular census in 2021, making the latest available census data more than a decade old (from 2011). Even the standard ten-year gap between censuses is too long given how rapidly the country is changing. To bridge this gap, we have developed predictive models using historical census data, yearly built-up area trends since 1991, and school enrollment figures from 2012 onward. This allows us to accurately estimate annual populations at ward level.
We have also created a model to predict per capita income by using district-level GDP data from 2012 onward, local bank credit growth trends since 2005, and monthly nightlight indices since 2012 derived from VIIRS nightlight imagery. These advanced models enable precise annual estimates of GDP and per capita income at ward level.
Our models provide detailed annual estimates of population and per capita income from 2012 onward. Estimates for 2025 are now ready, with updates provided each year. Subscribe today for continuous access to the latest insights.
Methodology ▾
Strategist’s Prosperity Index is derived from household ownership of assets and average penetration level of these assets. Using household asset penetration numbers at ward-level provided by census bureau, Strategist has created a Prosperity Index at Ward granularity.
Our models generate annual population and per capita income estimates starting from 2012. The population model incorporates census data, built-up area trends since 1991, and recent school enrollment data. The GDP model combines district GDP data, local bank credit growth, and nightlight indices from satellite imagery to deliver accurate and timely insights.
Prosperity Index Calculation ▾
Prosperity Index uses penetration of following assets in households:
- 1. Percentage Households Using Electricity
- 2. Percentage Households Using LPG/PNG fuel for Cooking
- 3. Percentage Households Using Banking Services
- 4. Percentage Households Using Television
- 5. Percentage Teledensity
- 6. Percentage Households Using Computer/Laptop
- 7. Percentage Households Using Computer/Laptop with internet
- 8. Percentage Households Using Scooter/Motorcycle/Moped
- 9. Percentage Households Using Car/Jeep/Van
- 10. Percentage Households with TV, Computer/Laptop, Landline/Mobile Phone and Scooter/Car
Weightage for each asset is (100/national level household penetration of asset) i.e. if asset penetration is 20% then weightage for it is 5 while if asset penetration is 100% then weightage for it is 1.
Prosperity_index is the sum of all above 10 assets multiplied by their weightage factor.
Major Attributes available are ▾
- 1. State name
- 2. District name
- 3. Tehsil name
- 4. City name
- 5. Ward No
- 6. Total Household
- 7. Total Population
- 8. Total Male
- 9. Total Female
- 10. Literacy
- 11. Male Literacy
- 12. Female Literacy
- 13. Sex ratio
- 14. Percentage Households Using Electricity
- 15. Percentage Households Using LPG/PNG fuel for Cooking
- 16. Percentage Households Using Banking Services
- 17. Percentage Households Using Radio/Transistor
- 18. Percentage Households Using Television
- 19. Percentage Households Using Computer/Laptop
- 20. Percentage Households Using Computer/Laptop with internet
- 21. Percentage Teledensity
- 22. Percentage Households Using Scooter/Motorcycle/Moped
- 23. Percentage Households Using Car/Jeep/Van
- 24. Percentage Households with TV, Computer/Laptop, Landline/Mobile Phone and Scooter/Car
- 25. Percentage Households with None of the assets
- 26. Prosperity Index
- 27. Population estimated 2025
- 28. Per Capita Income estimated 2025
List of cities above 3 lakh population for which ward boundaries are available ▾
| Sr No |
City Name |
State |
District |
Population |
Census 2011 Wards |
| 1 |
Greater Mumbai |
Maharashtra |
Mumbai |
12442373 |
88 |
| 2 |
Delhi |
Delhi |
Delhi |
11402709 |
272 |
| 3 |
Bengaluru |
Karnataka |
Bengaluru |
8495492 |
198 |
| 4 |
Hyderabad |
Telangana |
Hyderabad |
6993262 |
150 |
| 5 |
Ahmedabad |
Gujarat |
Ahmedabad |
5633927 |
57 |
| 6 |
Chennai |
Tamil Nadu |
Chennai |
4646732 |
155 |
| 7 |
Surat |
Gujarat |
Surat |
4501610 |
101 |
| 8 |
Kolkata |
West Bengal |
Kolkata |
4496694 |
141 |
| 9 |
Pune |
Maharashtra |
Pune |
3196239 |
144 |
| 10 |
Jaipur |
Rajasthan |
Jaipur |
3046163 |
77 |
| 11 |
Lucknow |
Uttar Pradesh |
Lucknow |
2817105 |
110 |
| 12 |
Kanpur |
Uttar Pradesh |
Kanpur Nagar |
2768057 |
110 |
| 13 |
Nagpur |
Maharashtra |
Nagpur |
2405665 |
136 |
| 14 |
Indore |
Madhya Pradesh |
Indore |
1994397 |
69 |
| 15 |
Thane |
Maharashtra |
Thane |
1841488 |
116 |
| 16 |
Bhopal |
Madhya Pradesh |
Bhopal |
1798218 |
70 |
| 17 |
Vadodara |
Gujarat |
Vadodara |
1752371 |
13 |
| 18 |
Visakhapatnam |
Andhra Pradesh |
Visakhapatnam |
1728128 |
72 |
| 19 |
Pimpri Chinchwad |
Maharashtra |
Pune |
1727692 |
106 |
| 20 |
Patna |
Bihar |
Patna |
1684297 |
72 |
| 21 |
Ghaziabad |
Uttar Pradesh |
Ghaziabad |
1648643 |
80 |
| 22 |
Ludhiana |
Punjab |
Ludhiana |
1618879 |
75 |
| 23 |
Agra |
Uttar Pradesh |
Agra |
1585704 |
90 |
| 24 |
Nashik |
Maharashtra |
Nashik |
1486053 |
108 |
| 25 |
Faridabad |
Haryana |
Faridabad |
1414050 |
35 |
| 26 |
Rajkot |
Gujarat |
Rajkot |
1323363 |
23 |
| 27 |
Meerut |
Uttar Pradesh |
Meerut |
1305429 |
80 |
| 28 |
Kalyan-Dombivli |
Maharashtra |
Thane |
1247327 |
107 |
| 29 |
Srinagar |
Jammu & Kashmir |
Srinagar |
1206419 |
74 |
| 30 |
Varanasi |
Uttar Pradesh |
Varanasi |
1198491 |
90 |
| 31 |
Aurangabad |
Maharashtra |
Aurangabad |
1175116 |
99 |
| 32 |
Allahabad |
Uttar Pradesh |
Allahabad |
1168385 |
97 |
| 33 |
Dhanbad |
Jharkhand |
Dhanbad |
1162472 |
55 |
| 34 |
Amritsar |
Punjab |
Amritsar |
1159227 |
88 |
| 35 |
Vijayawada |
Andhra Pradesh |
Krishna |
1143232 |
89 |
| 36 |
Navi Mumbai |
Maharashtra |
Thane |
1120547 |
89 |
| 37 |
Jabalpur |
Madhya Pradesh |
Jabalpur |
1081677 |
79 |
| 38 |
Haora |
West Bengal |
Haora |
1077075 |
50 |
| 39 |
Ranchi |
Jharkhand |
Ranchi |
1073427 |
55 |
| 40 |
Gwalior |
Madhya Pradesh |
Gwalior |
1069276 |
61 |
| 41 |
Jodhpur |
Rajasthan |
Jodhpur |
1056191 |
67 |
| 42 |
Coimbatore |
Tamil Nadu |
Coimbatore |
1050721 |
72 |
| 43 |
Raipur |
Chhattisgarh |
Raipur |
1027264 |
72 |
| 44 |
Madurai |
Tamil Nadu |
Madurai |
1017865 |
72 |
| 45 |
Kota |
Rajasthan |
Kota |
1001694 |
60 |
| 46 |
Chandigarh |
Chandigarh |
Chandigarh |
970602 |
28 |
| 47 |
Guwahati |
Assam |
Kamrup Metropolitan |
962334 |
61 |
| 48 |
Solapur |
Maharashtra |
Solapur |
951558 |
98 |
| 49 |
Hubli-Dharwad |
Karnataka |
Dharwad |
943788 |
67 |
| 50 |
Mysuru |
Karnataka |
Mysore |
920550 |
72 |
| 51 |
Bareilly |
Uttar Pradesh |
Bareilly |
904797 |
71 |
| 52 |
Moradabad |
Uttar Pradesh |
Moradabad |
887871 |
70 |
| 53 |
Gurgaon |
Haryana |
Gurgaon |
886519 |
36 |
| 54 |
Bhubaneswar |
Orissa |
Khordha |
885363 |
81 |
| 55 |
Aligarh |
Uttar Pradesh |
Aligarh |
874408 |
70 |
| 56 |
Tiruchirappalli |
Tamil Nadu |
Tiruchirappalli |
847387 |
60 |
| 57 |
Salem |
Tamil Nadu |
Salem |
829267 |
60 |
| 58 |
Mira-Bhayandar |
Maharashtra |
Thane |
809378 |
79 |
| 59 |
Thiruvananthapuram |
Kerala |
Thiruvananthapuram |
788271 |
88 |
| 60 |
Bhiwandi Nizampur |
Maharashtra |
Thane |
709665 |
84 |
| 61 |
Warangal |
Telangana |
Warangal |
704570 |
38 |
| 62 |
Gorakhpur |
Uttar Pradesh |
Gorakhpur |
673446 |
70 |
| 63 |
Amravati |
Maharashtra |
Amravati |
647057 |
81 |
| 64 |
Bikaner |
Rajasthan |
Bikaner |
644406 |
60 |
| 65 |
Kochi |
Kerala |
Ernakulam |
633553 |
73 |
| 66 |
Bhilai Nagar |
Chhattisgarh |
Durg |
627734 |
69 |
| 67 |
Cuttack |
Orissa |
Cuttack |
610189 |
54 |
| 68 |
Bhavnagar |
Gujarat |
Bhavnagar |
605882 |
19 |
| 69 |
Jamnagar |
Gujarat |
Jamnagar |
600943 |
21 |
| 70 |
Jammu |
Jammu & Kashmir |
Jammu |
576198 |
96 |
| 71 |
Dehradun |
Uttarakhand |
Dehradun |
574840 |
61 |
| 72 |
Durgapur |
West Bengal |
Barddhaman |
566517 |
43 |
| 73 |
Asansol |
West Bengal |
Barddhaman |
563917 |
50 |
| 74 |
Kozhikode |
Kerala |
Kozhkode |
550440 |
59 |
| 75 |
Kolhapur |
Maharashtra |
Kolhapur |
549236 |
77 |
| 76 |
Nellore |
Andhra Pradesh |
Sri Potti Sriramulu Nellore |
547621 |
56 |
| 77 |
Gulbarga |
Karnataka |
Gulbarga |
543147 |
58 |
| 78 |
Ajmer |
Rajasthan |
Ajmer |
542321 |
55 |
| 79 |
Raurkela |
Orissa |
Sundargarh |
536450 |
35 |
| 80 |
Loni |
Uttar Pradesh |
Ghaziabad |
516082 |
45 |
| 81 |
Ujjain |
Madhya Pradesh |
Ujjain |
515215 |
54 |
| 82 |
Siliguri |
West Bengal |
Darjiling |
513264 |
47 |
| 83 |
Jhansi |
Uttar Pradesh |
Jhansi |
505693 |
63 |
| 84 |
Sangli Miraj Kupwad |
Maharashtra |
Sangli |
502793 |
74 |
| 85 |
Mangaluru |
Karnataka |
Dakshina Kannada |
499487 |
64 |
| 86 |
Belgaum |
Karnataka |
Belgaum |
490045 |
60 |
| 87 |
Malegaon |
Maharashtra |
Nashik |
481228 |
74 |
| 88 |
Gaya |
Bihar |
Gaya |
474093 |
54 |
| 89 |
Tirunelveli |
Tamil Nadu |
Tirunelveli |
473637 |
55 |
| 90 |
Jalgaon |
Maharashtra |
Jalgaon |
460228 |
69 |
| 91 |
Udaipur |
Rajasthan |
Udaipur |
451100 |
55 |
| 92 |
Maheshtala |
West Bengal |
South Twenty Four Parganas |
448317 |
35 |
| 93 |
Patiala |
Punjab |
Patiala |
446246 |
57 |
| 94 |
Davanagere |
Karnataka |
Davanagere |
434971 |
41 |
| 95 |
Akola |
Maharashtra |
Akola |
425817 |
71 |
| 96 |
Rajpur Sonarpur |
West Bengal |
South Twenty Four Parganas |
424368 |
35 |
| 97 |
Bellary |
Karnataka |
Bellary |
410445 |
35 |
| 98 |
South DumDum |
West Bengal |
North Twenty Four Parganas |
403316 |
35 |
| 99 |
Rajarhat Gopalpur |
West Bengal |
North Twenty Four Parganas |
402844 |
35 |
| 100 |
Bhagalpur |
Bihar |
Bhagalpur |
400146 |
51 |
| 101 |
Agartala |
Tripura |
West Tripura |
400004 |
35 |
| 102 |
Bhatpara |
West Bengal |
North Twenty Four Parganas |
386019 |
36 |
| 103 |
Latur |
Maharashtra |
Latur |
382940 |
62 |
| 104 |
Panihati |
West Bengal |
North Twenty Four Parganas |
377347 |
35 |
| 105 |
Rohtak |
Haryana |
Rohtak |
374292 |
31 |
| 106 |
Kollam |
Kerala |
Kollam |
367107 |
54 |
| 107 |
Bilaspur |
Chhattisgarh |
Bilaspur |
365579 |
61 |
| 108 |
Korba |
Chhattisgarh |
Korba |
365253 |
59 |
| 109 |
Brahmapur |
Orissa |
Ganjam |
356598 |
37 |
| 110 |
Muzaffarpur |
Bihar |
Muzaffarpur |
354462 |
49 |
| 111 |
Ahmadnagar |
Maharashtra |
Ahmadnagar |
350859 |
65 |
| 112 |
Kamarhati |
West Bengal |
North Twenty Four Parganas |
330211 |
35 |
| 113 |
Bijapur |
Karnataka |
Bijapur |
327427 |
35 |
| 114 |
Shimoga |
Karnataka |
Shimoga |
322650 |
35 |
| 115 |
Junagadh |
Gujarat |
Junagadh |
319462 |
19 |
| 116 |
Thrissur |
Kerala |
Thrissur |
315957 |
52 |
| 117 |
Barddhaman |
West Bengal |
Barddhaman |
314265 |
35 |
| 118 |
Parbhani |
Maharashtra |
Parbhani |
307170 |
57 |
| 119 |
Hisar |
Haryana |
Hisar |
307024 |
32 |
| 120 |
Tumkur |
Karnataka |
Tumkur |
302143 |
35 |
| 121 |
Ozhukarai |
Puducherry |
Puducherry |
300104 |
37 |
Market Segmentation ▴
Wards have been segregated into ten classes using clustering algorithm. Table below shows asset penetration rates increasing consistently as prosperity increases. This can be used for Pareto 80-20 marketing i.e. target 80% market by only covering 20% areas. You can also decide your market segments for effective targeting e.g. microfinance ideal target is people just above sustenance but not effectively covered by banking.
| Prosperity Class |
No of Wards |
% Households |
Prosperity Range |
% Car Ownership |
% Car Market |
% Bike Ownership |
% Bike Market |
% TV Ownership |
% TV Market |
% Comp. Ownership |
% Comp. Market |
| 1 |
7299 |
3.77 |
0 - 551 |
0.85 |
0.33 |
7.16 |
0.77 |
27.14 |
1.33 |
3.37 |
0.68 |
| 2 |
12554 |
8.15 |
552 - 821 |
1.66 |
1.39 |
14.21 |
3.29 |
52.44 |
5.58 |
4.90 |
2.14 |
| 3 |
12764 |
10.43 |
822 - 1047 |
2.43 |
2.60 |
20.14 |
5.96 |
65.49 |
8.91 |
6.80 |
3.79 |
| 4 |
11603 |
11.71 |
1048 - 1267 |
3.50 |
4.21 |
25.91 |
8.61 |
72.90 |
11.14 |
8.90 |
5.58 |
| 5 |
10455 |
12.63 |
1268 - 1513 |
4.91 |
6.37 |
31.92 |
11.45 |
77.75 |
12.82 |
11.62 |
7.86 |
| 6 |
9247 |
13.47 |
1514 - 1827 |
6.75 |
9.33 |
36.24 |
13.85 |
81.75 |
14.37 |
15.46 |
11.14 |
| 7 |
7595 |
12.52 |
1828 - 2275 |
9.71 |
12.48 |
42.89 |
15.24 |
85.15 |
13.91 |
20.71 |
13.87 |
| 8 |
5787 |
13.19 |
2276 - 2996 |
14.55 |
19.70 |
48.33 |
18.10 |
87.85 |
15.12 |
28.62 |
20.21 |
| 9 |
3305 |
9.93 |
2997 - 4305 |
24.09 |
24.56 |
55.26 |
15.58 |
90.34 |
11.71 |
40.65 |
21.61 |
| 10 |
1143 |
4.21 |
4306 - 9724 |
44.10 |
19.04 |
59.85 |
7.15 |
92.91 |
5.10 |
58.27 |
13.12 |
Intra-City Prosperity Estimates ▴
Based on the above methodology we have calculated prosperity index for all wards of top cities. Chart below shows wardwise intra-city prosperity variation for top ten cities.
City Ward Prosperity Maps
Select a city:
Select a year:
Based on the above methodology we have calculated per capita income for all wards of top cities. Chart below shows wardwise intra-city per capita income variation for top ten cities.
Detailed City Ward Prosperity Pages
The maps above let you switch between cities and compare ward-level prosperity and per-capita income directly on this page.
For a dedicated city view with focused ward maps, open any of the city pages below.